Every year, Vegas brings the cannabis industry together.

But this year?

Something different was in the air.

Maybe it was the desert night breeze.

Maybe it was the anticipation of MJBiz week.

Maybe it was the collective exhale from leaders who finally felt seen.

Or maybe, probably... it was the Smoke & Magic.

FlowerHire brought the 4th Annual Smoke and Magic to life, and we were right there beside them as sponsors. Close enough to feel the city’s glow but grounded in real community, it became the place at night, the one that set the tone for the entire week.

And the moment people walked through the door, it was obvious: this wasn’t just another party. It wasn’t background noise. It wasn’t a networking mixer hiding behind a playlist.

This was a shift.

This was a declaration.

This was what happens when an industry grows up — and grows together.

Why This Year Felt Different

Smoke and Magic has always been a celebration of the cannabis executive.

A moment where the people who usually hold everything together finally get a space held for them.

But this year carried a tone — deeper, fuller, more intentional.

Because in 2025, our community didn’t just show up to Vegas.

We arrived with clarity.

We arrived with conviction.

We arrived knowing that leadership in cannabis means more than titles and metrics — it means building the foundation that everyone else stands on.

And perhaps for the first time, the entire ecosystem understood just how powerful leaders truly are.

That was felt in the room.

You could hear it in the conversations.

You could see it in the way leaders connected — really connected.

This wasn’t transactional networking.

It was recognition.

It was belonging.

The FlowerHire Experience — Where Community Meets Celebration

People have been saying it all week — and honestly, our hearts are full:

“I met someone at Smoke & Magic who changed my whole MJBizCon.”

“We finally had real conversations — not just shallow bump-ins .”

“That event kicked off the week in a way nothing else does.”

But none of that was the real headline.

The real electricity came from you—the founders, the partners, the entrepreneurs, the real OG's of this industry, the culture shapers who hold this industry together even when the world swears it’s impossible.

We all brought the spark, and it was felt throughout the rest of the show.

The night struck a rare balance: genuinely fun, effortlessly social, and built for meaningful connection. It became the kind of gathering where business owners, partners, and operators could finally meet each other in real life—outside our silos, outside the Zoom squares, outside the whirlwind of the week.

One moment, you were talking strategy with someone you’d only emailed before; the next, you were getting your aura read or watching a magician pull off something that made the whole room lean in. The goal was to create a space where possibility didn’t just feel present—it felt inevitable. And it did.

The open bar flowed, Vegas’ favorite taco truck held down the patio, the DJ kept the energy right where it needed to be, and the interactive experiences kept everyone engaged and moving. Infused beverages elevated the vibe without overshadowing the conversations that actually mattered.

But the real power of the night wasn’t any of the activations.

It was you—the founders, the operators, the executive teams, the partners shaping this industry’s next decade.

Your presence is what turned a social event into a moment of momentum.

We just built the space where those connections could happen.

Vegas Was Talking — And We Felt the Ripple

Throughout MJBizCon, we kept hearing it:

“This was the event.”

“This was the moment.”

“This is where the real week began.”

Because Smoke & Magic didn’t just set the tone — it set the standard.

It reminded us that cannabis doesn’t move because of markets or mergers.

It moves because of people.

People who show up.

People who care.

People who build.

And by bringing together executives, operators, and HR leaders in one shared space of respect and celebration, this community made a loud, undeniable statement:

We are the future of this industry — and we’re building it together.

Thank You — Truly

To everyone who came out — thank you.

Thank you for the energy, the conversations, the laughter, and the sense of possibility you brought into the room.

Thank you for showing what leadership looks like in cannabis:

Honest.

Human.

Humbled.

Hungry to do better.

And thank you for trusting us to hold this space — a space that now means more than ever.

Smoke and Magic has become the annual heartbeat of our community, and that’s because of you.

Until Next Year — Keep Building the Magic

If Smoke & Magic showed us anything, it’s this:

When good people gather with good intentions in a room built for connection,

The whole industry rises.

Carry this momentum with you.

Nurture the connections.

Pursue the opportunities waiting for you.

And let this week ripple into the rest of your journey.